Show your products with images, prices, ratings, and offers while shoppers are comparing their options. We manage Shopping campaigns across Google and Microsoft to help the right products receive the right visibility.
Home / Services / Paid Search
Paid Search Advertising
Struggling with rising ad costs, wasted spend, or flat revenue? Our experienced team plans and manages Google Ads and Microsoft Advertising around your products, margins, and growth goals to help increase sales while protecting profitability.
SEARCH AND SHOPPING ADS
Customers use product listings and search results differently while deciding what to buy. We help your brand appear across Google and Microsoft with campaigns built around search intent, product performance, margins, and profitable sales.
Show your products with images, prices, ratings, and offers while shoppers are comparing their options. We manage Shopping campaigns across Google and Microsoft to help the right products receive the right visibility.
Reach customers actively searching for your products, categories, or solutions. We match the right keywords with relevant ad messages and landing pages to turn more searches into sales.
yourbrand.com/trade/next-day
Wholesale Restaurant Supplies — Next-Day Delivery
Trade pricing across 12,000+ lines. Free delivery over $500. Open a trade account in under five minutes.
competitor.com/supplies
Restaurant Supplies & Equipment
Browse our full range of catering equipment and kitchen supplies for trade customers.
WHY STRUCTURE MATTERS
Two people may search for similar products but be at completely different stages of buying. Treating every search the same can push your budget towards clicks that are less likely to convert.
We organise campaigns by search intent, product performance, margins, and customer value so the budget can move towards the searches that create better business results.
The customer is exploring a broad category. We control bids carefully and use the search data to understand what they may want next.
The customer knows what they need and is comparing options. The ad should clearly explain your product benefits, range, and offer.
The customer is looking for a specific product and may be close to purchasing. We make sure the campaign can prioritise these valuable searches without overpaying for them.
PAID SEARCH CAMPAIGNS
The right campaign mix depends on how customers discover your products, what they search for, and what your business needs to achieve. We choose and connect the campaign types that make sense for your products, margins, and growth goals.
Reach customers searching for your products and categories across Google and Microsoft with carefully selected keywords, clear ad messages, and relevant landing pages.
Use product data, images, prices, and offers to reach shoppers across Google and Microsoft. We organise campaigns around product performance, margins, and sales priorities.
Introduce products to new audiences and bring interested shoppers back with video and visual campaigns when these formats support your advertising goals.
Reconnect with previous visitors across relevant websites and Google placements while controlling audiences, frequency, and budget.
Poor campaign structure, irrelevant search terms, weak product feeds, broken tracking, and the wrong budget allocation can quietly reduce performance. Our free audit will show what needs attention and where the strongest opportunities may be.
HOW WE WORK
Every account is different, but the way we approach the work stays clear. We first understand the business, then build the right structure, test carefully, and scale based on performance.
We review your business goals, products, margins, customers, existing campaigns, and conversion tracking before recommending changes.
Account and Structure Audit
Competitor Research
Business Goal Review
Tracking Verification
We build a practical plan for campaigns, keywords, products, audiences, bidding, and budget allocation based on your priorities.
Campaign Structure
Shopping Feed Review
Keyword Planning
Budget Allocation
We launch new campaigns or improve existing ones, then test search terms, ad messages, bidding, and landing page opportunities.
Campaign Setup
Bid Strategy
Ad Copy Creation
Landing Page Recommendations
We monitor performance, reduce wasted spend, and move more budget towards the products, campaigns, and searches producing stronger results.
Performance Monitoring
Budget Optimisation
Ongoing Testing
Clear Reporting
INCLUDED EVERY MONTH
Paid Search Results
A basic account running mostly Search, with almost no Shopping, Performance Max, Display or Video — and unreliable conversion tracking underneath it all.
Monthly Google Ads revenue
Monthly Bing revenue
Combined monthly
Partnership length
Budget
$150,000/mo
Platforms
Google · Microsoft · Meta
Market
USA & Canada
A single Performance Max campaign mixed branded and non-branded traffic. The account looked healthy on the surface but was barely reaching new customers.
Conversions
Revenue
From new customers
Time to result
Budget
$5,000/mo
Platforms
Google Ads
Market
USA
Thirteen accounts at thirteen different stages, each needing its own strategy rather than one template applied across the board.
Revenue growth YoY
Ad spend growth YoY
Accounts managed
Point of contact
Scale
13 accounts
Platforms
Google Ads
Market
USA
A brand new ad account with no conversion history, no audience data and no algorithmic foundation — held to a 10× ROAS floor from day one.
ROAS achieved
ROAS floor required
Monthly revenue
Monthly spend
Budget
$150,000/mo
Platforms
Microsoft Advertising
Market
USA
A brand new Meta account: no pixel data for lookalikes, no followers to retarget, and no social proof to borrow credibility from.
Revenue generated
Ad spend
Time to result
Prior pixel data
Budget
$3,000/mo
Platforms
Meta
Market
USA
Every campaign ran with no separation between branded and non-branded queries, so budget kept flowing to customers the brand already had.
Monthly revenue
Revenue increase
Time to scale
ROAS while scaling
Budget
$40,000/mo
Platforms
Google Ads
Market
USA
Before You Ask
The timing depends on your current account, budget, conversion history, competition, and the changes required. We first fix any problems with tracking, structure, and wasted spend. We then use reliable performance data to decide what should be improved or scaled. We will give you realistic expectations after reviewing the account.
Our services are best suited to businesses ready to invest at least $3,000 per month in paid advertising. We have experience managing budgets up to $150,000 per month for a single client.
No. We do not ask clients to stay because they are locked into a long term contract. We work to retain your business through consistent service, clear communication, and the results we help create.
You do. Campaigns are created and managed inside your own advertising accounts, using your billing. Your data, audiences, campaign history, and learning remain with your business.
We review campaign structure, search terms, targeting, bidding, budgets, conversion tracking, Shopping feeds, and areas where spend may be wasted. You receive the initial findings within 3 to 5 business days, with no obligation to work with us.
Book a free consultation to discuss your advertising goals, current challenges, and what may be stopping your campaigns from growing profitably. Our team will explain how we can help and recommend the right next step for your business.