Case Study
80% more spend, 153% more revenue, across 13 accounts
A digital agency needed a Google Ads specialist who could take thirteen eCommerce accounts off their hands entirely — including the client calls.
Client
Digital agency (white label)
Scope
13 accounts at MCC level
Platform
Google Ads
Model
Full white label
Reporting
Weekly & monthly
Where the Account Sits Today
Thirteen Accounts, Thirteen Situations
The agency needed a specialist who could run thirteen Google Ads accounts independently. Every account sat at a different stage of maturity, with different budgets, different campaign types and different competition — so a single templated approach was never going to hold.
It also had to work without supervision. That meant handling client communication directly, explaining strategy with confidence, and producing reporting the agency could put its own name on.
! Thirteen accounts at once — each at a different stage of maturity
! No shared template — budgets, campaign types and competition all differed
! Direct client contact — calls and strategy explained first-hand
! Reporting the agency could brand — weekly and monthly, without chasing
Audit Everything, Then Move Slowly
No budget was increased until the account underneath it had been checked, planned and proven — thirteen times over.
01
Audit every account before touching anything
Each of the thirteen accounts got a fresh audit first: where budget was being wasted, what tracking was broken, which structures were holding performance back, and where the quick wins were sitting.
02
Build a custom plan for each account
Established brands were given scaling plans — new campaign types, bidding adjustments, audience expansion. Newer accounts needed the foundations fixed first: structure, tracking and a proven ROAS before any increase.
03
Scale with discipline
Budgets were raised gradually, with testing and validation at each step, so the portfolio grew without efficiency falling away underneath it.
04
Operate as a full white-label specialist
Client calls, strategy explained directly, ClickUp kept current, and weekly and monthly reporting delivered — the agency's clients only ever saw the agency.
Viral has a sound experience in the Digital Marketing field. He is open to learning new skills.
Ravi Arora
Founder, Vizry Group
13
Accounts run as one partner
+153%
Portfolio revenue, year on year
Spend Up 80%, Revenue Up 153%
Across the portfolio, ad spend grew 80% year on year while revenue grew 153% — the gap between those two numbers is the whole point. Growth came from each account improving individually, not from one strategy pushed across thirteen very different businesses.
✓ Revenue +153% YoY — growing almost twice as fast as spend
✓ Ad spend +80% YoY — raised gradually, never in one step
✓ Thirteen accounts held — each on its own plan
✓ Zero agency oversight needed — including client calls and reporting
Other Accounts We Took Apart
+103% revenue in 14 days
DTC Brand · Swedish Candy Store
A single Performance Max campaign was mixing branded and non-branded traffic.
13 accounts at once
Agency Partner · White Label
Thirteen accounts at thirteen different stages, each needing its own strategy.
$200K+ monthly revenue
DTC Brand · Jewellery & Gifts
A brand new Microsoft Ads account, held to a 10× ROAS floor from day one.
From $500K to $2M / month
B2B Wholesale · Food Service Supplies
A basic account running mostly Search, with conversion tracking nobody could trust.
$50K to $296K / month
DTC Brand · Women's Fashion
Budget kept flowing to customers the brand already had, month after month.
445% ROAS, month one
DTC Brand · Premium Earbuds
A brand new Meta account: no pixel data, no followers, no social proof.
Every One of These Started as an Audit
None of these accounts were rebuilt from scratch. Each one was inherited, pulled apart, and fixed where the structure was losing money — before a single budget was increased.