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Advynx

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Paid Search Advertising

Paid Search Agency for eCommerce & DTC Brands

Struggling with rising ad costs, wasted spend, or flat revenue? Our experienced team plans and manages Google Ads and Microsoft Advertising around your products, margins, and growth goals to help increase sales while protecting profitability.

SEARCH AND SHOPPING ADS

Reach Shoppers Across Search and Shopping

Customers use product listings and search results differently while deciding what to buy. We help your brand appear across Google and Microsoft with campaigns built around search intent, product performance, margins, and profitable sales.

Shopping Ads

Show your products with images, prices, ratings, and offers while shoppers are comparing their options. We manage Shopping campaigns across Google and Microsoft to help the right products receive the right visibility.

Search Ads

Reach customers actively searching for your products, categories, or solutions. We match the right keywords with relevant ad messages and landing pages to turn more searches into sales.

wholesale restaurant supplies next day

Sponsored

yourbrand.com/trade/next-day

Wholesale Restaurant Supplies — Next-Day Delivery

Trade pricing across 12,000+ lines. Free delivery over $500. Open a trade account in under five minutes.

competitor.com/supplies

Restaurant Supplies & Equipment

 

WHY STRUCTURE MATTERS

Not Every Search Should Be Treated the Same

Two people may search for similar products but be at completely different stages of buying. Treating every search the same can push your budget towards clicks that are less likely to convert.

We organise campaigns by search intent, product performance, margins, and customer value so the budget can move towards the searches that create better business results.

Low intent

linen dresses

The customer is exploring a broad category. We control bids carefully and use the search data to understand what they may want next.

Comparing Options

best linen dresses for summer

The customer knows what they need and is comparing options. The ad should clearly explain your product benefits, range, and offer.

Ready to buy

buy blue linen midi dress online

The customer is looking for a specific product and may be close to purchasing. We make sure the campaign can prioritise these valuable searches without overpaying for them.

PAID SEARCH CAMPAIGNS

The Campaign Types We Plan and Manage

The right campaign mix depends on how customers discover your products, what they search for, and what your business needs to achieve. We choose and connect the campaign types that make sense for your products, margins, and growth goals.

Search Ads

Reach customers searching for your products and categories across Google and Microsoft with carefully selected keywords, clear ad messages, and relevant landing pages.

Shopping and Performance Max

Use product data, images, prices, and offers to reach shoppers across Google and Microsoft. We organise campaigns around product performance, margins, and sales priorities.

YouTube and Demand Gen

Introduce products to new audiences and bring interested shoppers back with video and visual campaigns when these formats support your advertising goals.

Display and Remarketing

Reconnect with previous visitors across relevant websites and Google placements while controlling audiences, frequency, and budget.

See Where Your Paid Search Budget Is Being Wasted

Poor campaign structure, irrelevant search terms, weak product feeds, broken tracking, and the wrong budget allocation can quietly reduce performance. Our free audit will show what needs attention and where the strongest opportunities may be.

HOW WE WORK

A Clear Process From Audit to Profitable Growth

Every account is different, but the way we approach the work stays clear. We first understand the business, then build the right structure, test carefully, and scale based on performance.

01

Account Audit and Business Understanding

We review your business goals, products, margins, customers, existing campaigns, and conversion tracking before recommending changes.

Account and Structure Audit

Competitor Research

Business Goal Review

Tracking Verification

02

Strategy and Campaign Structure

We build a practical plan for campaigns, keywords, products, audiences, bidding, and budget allocation based on your priorities.

Campaign Structure

Shopping Feed Review

Keyword Planning

Budget Allocation

03

Launch and Testing

We launch new campaigns or improve existing ones, then test search terms, ad messages, bidding, and landing page opportunities.

Campaign Setup

Bid Strategy

Ad Copy Creation

Landing Page Recommendations

04

Optimise and Scale

We monitor performance, reduce wasted spend, and move more budget towards the products, campaigns, and searches producing stronger results.

Performance Monitoring

Budget Optimisation

Ongoing Testing

Clear Reporting

INCLUDED EVERY MONTH

Search Terms and Keyword Management

Ad Copy Creation and Testing

Merchant Center and Feed Optimisation

Bid and Budget Optimisation

Conversion Tracking Checks

Performance Reporting and Recommendations

Paid Search Results

Results From Real Paid Search Accounts

From $500K to $2M in Monthly Revenue

B2B Wholesale · Food Service Supplies

A basic account running mostly Search, with almost no Shopping, Performance Max, Display or Video — and unreliable conversion tracking underneath it all.

$2M

Monthly Google Ads revenue

$200K+

Monthly Bing revenue

$2.2M+

Combined monthly

6 yrs

Partnership length

Budget

$150,000/mo

Platforms

Google · Microsoft · Meta

Market

USA & Canada

97% revenue in 14 days

DTC Brand · Swedish Candy Store

A single Performance Max campaign mixed branded and non-branded traffic. The account looked healthy on the surface but was barely reaching new customers.

+87%

Conversions

+103%

Revenue

86%

From new customers

14 days

Time to result

Budget

$5,000/mo

Platforms

Google Ads

Market

USA

13 accounts at once

Agency Partner · White Label

Thirteen accounts at thirteen different stages, each needing its own strategy rather than one template applied across the board.

+153%

Revenue growth YoY

+80%

Ad spend growth YoY

13

Accounts managed

1

Point of contact

Scale

13 accounts

Platforms

Google Ads

Market

USA 

$200K+ monthly revenue

DTC Brand · Jewellery & Gifts

A brand new ad account with no conversion history, no audience data and no algorithmic foundation — held to a 10× ROAS floor from day one.

13.3×

ROAS achieved

10×

ROAS floor required

$200K

Monthly revenue

$15K

Monthly spend

Budget

$150,000/mo

Platforms

Microsoft Advertising

Market

USA

445% ROAS, month one

DTC Brand · Premium Earbuds

A brand new Meta account: no pixel data for lookalikes, no followers to retarget, and no social proof to borrow credibility from.

$12K

Revenue generated

$3K

Ad spend

Month 1

Time to result

0

Prior pixel data

Budget

$3,000/mo

Platforms

Meta

Market

USA 

$50K to $296K / month

DTC Brand · Women's Fashion

Every campaign ran with no separation between branded and non-branded queries, so budget kept flowing to customers the brand already had.

$296K

Monthly revenue

Revenue increase

12 mo

Time to scale

Held

ROAS while scaling

Budget

$40,000/mo

Platforms

Google Ads

Market

USA

Before You Ask

The Questions We Get Every Time

The timing depends on your current account, budget, conversion history, competition, and the changes required. We first fix any problems with tracking, structure, and wasted spend. We then use reliable performance data to decide what should be improved or scaled. We will give you realistic expectations after reviewing the account.

Our services are best suited to businesses ready to invest at least $3,000 per month in paid advertising. We have experience managing budgets up to $150,000 per month for a single client.

No. We do not ask clients to stay because they are locked into a long term contract. We work to retain your business through consistent service, clear communication, and the results we help create.

You do. Campaigns are created and managed inside your own advertising accounts, using your billing. Your data, audiences, campaign history, and learning remain with your business.

We review campaign structure, search terms, targeting, bidding, budgets, conversion tracking, Shopping feeds, and areas where spend may be wasted. You receive the initial findings within 3 to 5 business days, with no obligation to work with us.

Ready to Improve Your Paid Search Performance?

Book a free consultation to discuss your advertising goals, current challenges, and what may be stopping your campaigns from growing profitably. Our team will explain how we can help and recommend the right next step for your business.