Case Study
445% ROAS in the first month on Meta, from nothing
A premium earbuds brand launching on Meta with no pixel data, no followers and no social proof — creative and structure had to carry it from day one.
Client
DTC premium earbuds brand
Platform
Meta Ads
First-month spend
$3,000
First-month revenue
$12,000+
Account age
Brand new
Where the Account Sits Today
No pixel, no audience, no proof
The account started from the hardest position there is on Meta: no pixel data to build lookalike audiences from, no existing followers to retarget, and no social proof to borrow credibility from.
For a premium product that asks buyers to trust it before they have heard of it, that matters. The creative and the campaign structure had to do all of the work in month one.
! No pixel history — nothing to build lookalike audiences from
! No existing followers — no warm audience to retarget
! No social proof — no reviews or community to borrow trust from
! A premium price point — trust had to be earned before the click
Cold Traffic First, Then Keep It
Three campaigns, in order: reach people who have never heard of the brand, bring back the ones who nearly bought, and keep the audience afterwards.
01
Cold traffic
Carousel and video Reels ads were run to cold audiences to show the product range and its features. Native-format Reels did the awareness work — the right format for a premium consumer product people need to see in use.
02
Remarketing
Dedicated remarketing campaigns went back to site visitors who had not purchased, keeping the brand in front of warm audiences through the consideration phase rather than letting them cool off.
03
Building a long-term asset
Engagement campaigns grew the social following, which builds a community and creates first-party retargeting audiences — so future months depend less on cold traffic than the first one did.
Viral is responsive, helpful and knowledgeable. Throughout the project I felt safe and well-informed.
Akos Gerold
Business Communication Consultant
445%
ROAS in the first month
$3K → $12K+
Spend to revenue, month one
A Standing Start, And a Profitable One
$3,000 of spend returned over $12,000 in revenue in month one — 445% ROAS with no audience data, no pixel history and no prior brand presence on Meta at all.
✓ 445% ROAS in month one — from a completely new account
✓ $12,000+ revenue — on $3,000 of ad spend
✓ Cold, warm and owned — all three layers running by month one
✓ A retargeting pool built — so month two does not start from zero
Other Accounts We Took Apart
+103% revenue in 14 days
DTC Brand · Swedish Candy Store
A single Performance Max campaign was mixing branded and non-branded traffic.
13 accounts at once
Agency Partner · White Label
Thirteen accounts at thirteen different stages, each needing its own strategy.
$200K+ monthly revenue
DTC Brand · Jewellery & Gifts
A brand new Microsoft Ads account, held to a 10× ROAS floor from day one.
From $500K to $2M / month
B2B Wholesale · Food Service Supplies
A basic account running mostly Search, with conversion tracking nobody could trust.
$50K to $296K / month
DTC Brand · Women's Fashion
Budget kept flowing to customers the brand already had, month after month.
445% ROAS, month one
DTC Brand · Premium Earbuds
A brand new Meta account: no pixel data, no followers, no social proof.
Every One of These Started as an Audit
None of these accounts were rebuilt from scratch. Each one was inherited, pulled apart, and fixed where the structure was losing money — before a single budget was increased.