Case Study
$2.2M+ In Monthly Revenue Across Paid Search & Social Ads
Client
FoodServiceDirect.com
INDUSTRY
B2B wholesale & restaurant supplies
MONTHLY BUDGET
$150,000
PLATFORMS
Google . Microsoft . Meta
PARTNERSHIP
6 years and running
Case Study
Six Years, One Account, Three Platforms
A 6 year partnership with a B2B wholesale brand in the food service and restaurant supplies space. What started as a single channel Google Ads account with limited structure has grown into a full funnel system spanning Google, Microsoft, and Meta Ads, now generating over $2.2M in combined monthly revenue.
Where the Account Sits Today
A Big Account Doing One Thing
When this brand came on board, their Google Ads account was running on a basic setup, mostly Search campaigns with limited structure and almost no use of Shopping, Performance Max, Display, or Video. Conversion tracking and attribution were unreliable, which made it difficult to know which campaigns were actually driving revenue and which were quietly wasting budget.
For a B2B wholesale business, this is a costly problem. Order values are higher, sales cycles are longer, and budget decisions carry more weight. Without clean data, scaling further would have meant scaling the guesswork along with it. Revenue had plateaued around $500K per month, well below what the business was capable of with the right setup.
Fixed in Order, Not All at Once
Every account goes through the same proven process: audit, strategy, execution, and continuous optimization, built to maximize ROAS and scale profitably across every platform.
01
Fix The Foundation
Before touching budgets or expansion, the priority was getting tracking and attribution right. This meant auditing conversion setups, fixing data gaps, and making sure every campaign decision going forward would be based on accurate numbers.
02
Build A Full Funnel System on Google
With clean data in place, campaigns were restructured and expanded across Search, Shopping, Performance Max, Display, Video, and remarketing. Each campaign type was given a specific role in the funnel, from capturing high intent demand to staying visible to past visitors and repeat buyers.
03
Expand Beyond Google
Once the Google account was performing consistently, Microsoft Ads was introduced as a new revenue channel, tapping into an audience that Google alone wasn’t reaching. Meta Ads was added next, focused on remarketing and demand generation to support the funnel from another direction.
04
Continuous Optimization
Over the following years, campaigns were continuously tested and refined, budgets were scaled in line with profitability, and the account structure was adapted as new campaign types and platform updates rolled out. This is what turned an initial fix into sustained, long term growth.
Four Times The Revenue, Same Brief
Over 6 years, Google Ads revenue grew from $500K to $2M per month. Bing Ads, started from zero, now contributes $200K+ per month in additional revenue. Meta Ads has become a steady support channel for remarketing and demand generation, helping convert and re-engage audiences across the funnel. Together, these channels have given the brand a diversified, full funnel system instead of relying on a single platform.
Every single month, Viral has gone above and beyond! His expertise in Paid Search has generated double digit revenue increases for our company!
Matt Wills
Growth Marketing, FoodServiceDirect.com
Other Accounts We Took Apart
+103% revenue in 14 days
DTC Brand · Swedish Candy Store
A single Performance Max campaign was mixing branded and non-branded traffic.
13 accounts at once
Agency Partner · White Label
Thirteen accounts at thirteen different stages, each needing its own strategy.
$200K+ monthly revenue
DTC Brand · Jewellery & Gifts
A brand new Microsoft Ads account, held to a 10× ROAS floor from day one.
From $500K to $2M / month
B2B Wholesale · Food Service Supplies
A basic account running mostly Search, with conversion tracking nobody could trust.
$50K to $296K / month
DTC Brand · Women's Fashion
Budget kept flowing to customers the brand already had, month after month.
445% ROAS, month one
DTC Brand · Premium Earbuds
A brand new Meta account: no pixel data, no followers, no social proof.
Every One of These Started as an Audit
None of these accounts were rebuilt from scratch. Each one was inherited, pulled apart, and fixed where the structure was losing money — before a single budget was increased.