USA & Canada
Selected Work
Real Accounts. Real Numbers.
Six accounts we inherited, what was wrong underneath them, and what changed once the structure was fixed. Every figure below came out of the account, not a pitch deck.
Case Studies
Six Accounts, and What Changed
A basic account running mostly Search, with almost no Shopping, Performance Max, Display or Video — and unreliable conversion tracking underneath it all.
$2M
Monthly Google Ads revenue
$200K+
Monthly Bing revenue
$2.2M+
Combined monthly
6 yrs
Partnership length
Budget
$150,000/mo
Platforms
Google · Microsoft · Meta
Market
A single Performance Max campaign mixed branded and non-branded traffic. The account looked healthy on the surface but was barely reaching new customers.
+87%
Conversions
+103%
Revenue
86%
From new customers
14 days
Time to result
Budget
$5,000/mo
Platforms
Google Ads
Market
USA
Thirteen accounts at thirteen different stages, each needing its own strategy rather than one template applied across the board.
+153%
Revenue growth YoY
+80%
Ad spend growth YoY
13
Accounts managed
1
Point of contact
Scale
13 accounts
Platforms
Google Ads
Market
USA
A brand new ad account with no conversion history, no audience data and no algorithmic foundation — held to a 10× ROAS floor from day one.
13.3×
ROAS achieved
10×
ROAS floor required
$200K
Monthly revenue
$15K
Monthly spend
Budget
$150,000/mo
Platforms
Microsoft Advertising
Market
USA
A brand new Meta account: no pixel data for lookalikes, no followers to retarget, and no social proof to borrow credibility from.
$12K
Revenue generated
$3K
Ad spend
Month 1
Time to result
0
Prior pixel data
Budget
$3,000/mo
Platforms
Meta
Market
USA
Every campaign ran with no separation between branded and non-branded queries, so budget kept flowing to customers the brand already had.
$296K
Monthly revenue
6×
Revenue increase
12 mo
Time to scale
Held
ROAS while scaling
Budget
$40,000/mo
Platforms
Google Ads
Market
USA
Trusted Partnerships
Collaborated with Over 100 Clients Worldwide
Every One of These Started as an Audit
None of these accounts were rebuilt from scratch. Each one was inherited, pulled apart, and fixed where the structure was losing money — before a single budget was increased.