Transformed plateaued Shopping campaigns into a high-performing full-funnel engine.
Recovered a suspended GMC account, launched compliant Shopping ads, and scaled ROAS from 3× to 9×+ while increasing spend for a Shopify DTC BBL Fajas brand
Improved lead quality and reduced acquisition costs for a global SaaS platform offering product compliance & ESG management solutions.
Transformed plateaued Shopping campaigns into a high-performing full-funnel engine.
Recovered a suspended GMC account, launched compliant Shopping ads, and scaled ROAS from 3× to 9×+ while increasing spend for a Shopify DTC BBL Fajas brand
Improved lead quality and reduced acquisition costs for a global SaaS platform offering product compliance & ESG management solutions.
Let’s discuss how we can help you achieve similar results for your business.
The brand was stuck using only Shopping campaigns, causing growth to plateau and acquisition costs to rise.
I introduced a full-funnel Google Ads framework using Performance Max for discovery, dynamic retargeting for mid-funnel engagement, and targeted search campaigns for high-intent conversions. This holistic approach improved efficiency, lowered CAC, and enabled consistent month-over-month revenue growth.
The brand was stuck at 1× ROAS, with broad Shopping campaigns, poor feed quality, and tracking issues that wasted ad spend and capped revenue at $8K/month.
Rebuilt the account with structured category campaigns, optimized the product feed, fixed tracking, and launched a Performance Max strategy to drive scalable, profitable growth.
The brand struggled with high CPCs, low ROAS, and a Google Merchant Center suspension, preventing them from running Shopping Ads while competitors continued to scale.
Fixed compliance issues, reinstated GMC, A/B tested product page language, and launched optimized Shopping campaigns to restore performance and scale ROAS.
The client needed high-quality, sales-qualified leads across North America & Europe while keeping ad spend efficient and accurately tracking conversions from lead to paid customer
Built region-specific campaigns for each service tier, integrated HubSpot CRM with Google Ads, and optimized for lifecycle-based events (Lead → Qualified → Paid), ensuring precise attribution and cost control.
A $150K/month ad budget wasn’t scaling because Shopping and Search campaigns were inefficient, unstructured, and held back by poor feed quality and broken conversion tracking.
Restructured campaigns using Performance Max by category, optimized feeds, fixed tracking through GTM, and implemented a full-funnel strategy to unlock scalable, profitable growth.
The start-up needed fast and scalable sign-ups from the USA, UK, Canada, and Australia while keeping traffic relevant and cost-efficien
Created themed campaigns for each country, allocated budgets based on CPC levels, wrote targeted ad copies, and optimized website content for higher relevancy and conversions.
